Twenty years ago, Birkey’s launched the first iteration of www.birkeys.com. As the brand and equipment have grown, so has birkeys.com. Take a look at these screenshots through the years to see the transformation of our website.
Over time as the business has grown, the need for an online presence in the used equipment market has become very evident. Our team here at Birkey’s has always worked hard to stay one step ahead of the curve by keeping our eyes and ears open. We hear great feedback from our stores on features they’d like to see to help you know what they offer, but also from customers over the years.
Today, birkeys.com accounts for a significant percentage of our used equipment sales and we are constantly striving to make it your one-stop shop for browsing and viewing our vast inventory. Be sure to keep your eyes peeled as our next rendition of the website will be launched soon.
Fun facts about our website:
Birkey’s had 8 locations when we launched the website.
8 million individual page views since we started tracking in late 2009.
CHAMPAIGN, IL — Birkey’s Farm Store, Inc., a full-line Case IH and Case Construction dealer, is proud to announce the execution of an agreement to acquire the Farm Pride network of equipment dealerships located in Arthur, Shelbyville, Casey, Newton, and Mattoon, Illinois. The acquisition is expected to close in mid-August.
“This is a great opportunity for Birkey’s to expand our dealership operations into contiguous territory directly south of our existing footprint. We look forward to developing relationships and serving the needs of customers in the Farm Pride territory with the same high level of service that our customers have come to expect from us over the last 62 years,” said Birkey’s president and CEO Mike Hedge.
Seven Dealerships Recognized Across North America; Six Were Birkey’s
Birkey’s Farm Store, Inc., has been recognized by Case IH for achieving Pinnacle excellence recognition in ALL areas of our business (Sales, Marketing, Operations, Parts, Service, AFS). Only seven dealerships out of 548 across North America completed the assessments and earned Pinnacle excellence status. Birkey’s accounted for six of the seven dealerships recognized by the Pinnacle Program for 2015. Birkey’s locations earning Pinnacle excellence status were Gibson City, Henry, Hoopeston, Oakland, Prophetstown, and Urbana, IL.
The Pinnacle Excellence Program is a company-wide program developed cooperatively by Case IH and the Case IH Dealer Advisory Board to help dealers deliver a best-in-class experience in today’s constantly changing agriculture landscape. Pinnacle recognizes dealerships for achievement in the key areas identified as important to success by both dealers and Case IH.
Identify best-in-class dealership business practices and benchmarks.
Measure dealerships’ ability to meet or exceed benchmarks.
For example, to be recognized in the Operations component of Pinnacle, forward-looking dealers focus on leadership and team development, process improvement and optimum financial performance. A Pinnacle dealership demonstrates strong business planning and financial performance; a commitment to a well-organized work environment; a focus on professional development; a commitment to innovative technology; and an ability to offer rewarding customer experiences.
I’ll get that part from the PDC and have it to you by early afternoon.
What does that mean, and why does this resource matter to you as a Birkey’s customer? Here’s a behind-the-scenes look at how Birkey’s parts and service departments consistently deliver what you need, when you need it.
Urbana Store Manager Brian McCoy shakes hands with George Preocanin, Senior Sales Director at Case Construction. Case CE representatives Michael Bergstrom and Neil Detra are also present.
Birkey’s Construction Equipment, with dealerships in Bloomington, Galesburg, Mattoon, and Urbana, has been awarded Diamond Dealer status by Case Construction Equipment for the second consecutive year. The partnership program encompasses parts and service, sales and training, and includes more than 45 specific criteria.
With its strong relationship with Case IH and its reputation as a dealership that takes care of customers, it’s no surprise that Case Construction would select Birkey’s to handle its construction equipment line. That happened in 1988, when the manufacturer needed a dealership in the Urbana area.
Product Support Representative, Curt Arseneau
Since then, Birkey’s has added Case Construction Equipment to its lineup in Mattoon, Bloomington and Galesburg.
Case Construction Products and Support
Birkey’s is a full-line dealer for Case Construction, handling everything from compact items up to the highest-horsepower equipment.
“Case’s loader backhoe has been an industry leader for a long time, and it really holds its resale value,” said Jeff Hedge, a Birkey’s owner and regional manager for both agricultural and construction equipment. However, for many customers, the product support and reliability offered by Birkey’s is the key deciding factor for construction equipment.
We let them know that if they buy it from us … we will be there to support it. (more…)