Birkey's Earns Pinnacle Excellence Status
Champaign, Ill. – Birkey’s Farm Store, Inc., has been recognized by Case IH for achieving Pinnacle excellence recognition in ALL areas of our business (Sales, Marketing, Operations, Parts, Service, AFS). 36 dealership locations out of 656 across North America completed the assessments and earned Pinnacle excellence status. Birkey’s accounted for two of the thirty six dealerships recognized by the Pinnacle Program for 2019. Birkey’s locations earning Pinnacle excellence status were Bloomington and Gibson City, IL.
The Pinnacle Excellence Program is a company-wide program developed cooperatively by Case IH and the Case IH Dealer Advisory Board to help dealers deliver a best-in-class experience in today’s constantly changing agriculture landscape. Pinnacle recognizes dealerships for achievement in the key areas identified as important to success by both dealers and Case IH.
- Identify best-in-class dealership business practices and benchmarks.
- Measure dealerships’ ability to meet or exceed benchmarks.
- Drive highly competitive, customer-centric, dealer-level improvements.
For example, to be recognized in the Operations component of Pinnacle, forward-looking dealers focus on leadership and team development, process improvement and optimum financial performance. A Pinnacle dealership demonstrates strong business planning and financial performance; a commitment to a well-organized work environment; a focus on professional development; a commitment to innovative technology; and an ability to offer rewarding customer experiences.
About Birkey’s Farm Store, Inc.
Birkey’s Farm Store, Inc., founded in 1954, is headquartered in Champaign, Illinois. The company owns and operates a network of full-service Case IH agricultural and Case construction equipment stores throughout Illinois and western Indiana. The Birkey’s network serves the Illinois communities of Arthur, Annawan, Bloomington, Casey, Galesburg, Gibson City, Henry, Hoopeston, Macomb, Mattoon, Newton, Oakland, Polo, Prophetstown, Shelbyville, and Urbana, as well as Williamsport, Indiana.
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Additional information about Birkey’s can be found at www.birkeys.com or follow us on Facebook, Twitter, and Instagram.